Platinum Comics published a graphic novel titled COWBOYS AND ALIENS. It sold well last month, and was cited as the #1 best seller during the holidays.
Except that citation was based on ONE comic shop's records.
And Platinum was paying the store (along with other stores as well) to sell it.
"The fundamental question in whether you consider this a “scandal” or not is whether you think Platinum’s plan to reimburse retailers for ordering many copies of the book was somehow underhanded or not," writes THE BEAT's Heidi MacDonald.
It's called payola.
Easiest to start here, and then there's more here.
Hat tip to THE BEAT and Journalista!